Tech Avenue Records
Founded in September 2019, Peter Elmeri (aka Stu) started Tech Avenue with the purpose of providing up and coming artists with a platform to be heard. Being a new producer himself, he learned first hand the biggest difficulties that presented themselves throughout the music creation process. Sound engineering, marketing, and distribution were among the few hurdles to navigate through.
Our biggest inspiration at Tech Avenue Records is the artist, and the integral role they play in delivering quality music to listeners. We want to enable producers to focus on what they do best, which is create music. Tech Avenue offers a wide array of services to artists that guide artists through roadblocks in the music making process, as well as a platform to which some of the biggest Techno House event organizers can connect to.
Tech Avenue's vision is simple; to grant new artists the opportunity to grow their career in music production. Quality and experience are at the heart of everything we do, allowing us to take pride in showcasing our artists. Ultimately, Tech Avenue consists of a team that shares a common passion for music, and exchanging ideas on how we can best help others overcome barriers to exposure. Close cohesive relationships with distributors and event managers make us exceedingly well versed in artist development, promotion and marketing.
We would love to hear your sound, email us your demo submission.
Meet Our Musical Roster
Click artist name to be directed to Soundcloud
From the depths of Los Angeles, Skonka emerges with his own funky, yet creative musical perspective. Growing up being influenced by genres across the entire musical spectrum, he’s been able to incorporate many of those elements within his work; from Jazz to Hip Hop and everything in between. Raised with an older brother that also DJ’d, Skonka’s connection to music was one that was emotionally driven and deep rooted. Becoming a self-proclaimed Tech House artist was the inevitable outcome of someone who grew up with music as a childhood passion.
Having released on labels House of Hustle, Hood Politics, Spoon Fed, Tech Avenue, and gaining rapid support throughout the Electronic community, 2019 shaped up to be one of his best years yet. His music began winning the praise of immediate peers and well known DJs. To name a few, Skonka’s music was played by Golf Clap, Illyus & Barrientos, Paco Osuna, and Juliet Fox, and also featured on the world renowned Toolroom Radio. You can bet that Skonka will continue making strides and rattling dance floors for larger Electronic audiences, breaking through the local LA underground scene where his talents are grounded.
As one of the fastest-rising acts in the Southern California nightlife scene, Los Angeles-based DJ/producer Michael Fam is shaping the local underground community via his curated events and unique bookings as well as his own boundary-pushing DJ sets and performances.
Most recently, Michael Fam has joined the innovate team behind The 900 Block, a leading underground events and promotions collective in Los Angeles, where he serves as a resident DJ at their monthly series at Pattern Bar in Downtown LA as well as their quarterly Hideaway underground warehouse series.
Guru Reza is a Los Angeles based Tech House DJ/ Producer largely influenced by the terrace grooves of Ibiza and Miami. Describing his sound as "Sexy Haus", Guru Reza's vibe is a hot and seductive take on the surging movement known as Tech House. He has released on underground house music labels such as Insomniac Records, Unknown and Unnamed, Spira Music, Late Night Munchies, and GRUV Records.
Most notably, Guru Reza's single 'Feel Right' was chosen out of thousands of tracks and selected to be released on Insomniac Records' up & coming artists imprint, Discovery Project. Guru Reza's tracks have also gained worldwide support from some of the biggest DJ's in the game such as Lauren Lane, Lubelski, Greco (NYC), Sacha Robotti, and many more. With his rumbling basslines, energized vocal chops, and penetrating percussion lines, Guru Reza continues to solidify himself as a young force bursting to the top of the house music industry with every release.
Bringing heat to the dance floors with fat groovy baselines, high energy and a passion for Techno and Tech House, SUSIO aka Chris Granillo is surely making moves in the scene. With several recent releases and playing events throughout Southern California, SUSIO has proven to be an integral piece of the San Diego Tech House music community. Releasing on labels Tech Avenue, Hood Politics, Minimal Sessions, and Prescribed Music, you can find Susio's music being supported by just about any well known acts out of San Diego.
Mario Fitoria’s musical journey first began in 2005 throughout Los Angeles. Dj'ing alone didn't satisfy Mario's appetite for the underground scene, so he began throwing his own parties and plugging himself into the lineup. Mario quickly became known for his outstanding ability to remix other artists' original compositions.
More recently, his original tracks have been shaking dance floors across the country. At Miami Music week 2016, his original track “President” produced with cousin and long time DJ affiliate, was played by Madhouse founder Eddie Portillo. In August of 2016, Mario was personally invited to become a part of the prestigious Madhouse DJ collective from Los Angeles. Since then, he has taken his unique style of mixing and creativity to Las Vegas, Miami, and Mexico.
Stu approaches electronic music from an unconventional, fresh perspective. The DJ, producer, pianist and managing owner of Tech Avenue Records born Peter Elmeri enjoys experimenting with unique elements in each of his projects. Prior to completing his debut album "Up All Night", Stu began his musical journey spinning the Hollywood night club scene at several of LA's biggest venues. Inspired by his love for the Southern California Electronic Dance scene, becoming a self proclaimed Tech House producer was the inevitable outcome of an extensive musical track record.
Stu's recent ventures include releasing a 16 track album under his Tech Avenue Records label and is excited to announce several large projects lined up in the near future.
House DJ and producer from Southern California, SamBRNS (pronounced Sam Burns) has been finding success in the local scene with his tunes receiving airplay from Los Angeles radio station KCRW 89.9 FM, and Dash Radio’s Future Factory (Autograf’s radio show). With his productions ranging from Tech and Tribal, to Minimal and Disco, he has gone on to release for many popular house labels such as House Of Hustle, Slightly Sizzled Records, House Keepers Records, and House Your Disco among many others.
In August 2019, SamBRNS EP "Presents the Burns Bros" promptly charted #7 on Minimal/DeepTech, #17 on Tech House, and #66 in overall releases on Beatport. His tracks have been featured in Beatport's "Best Tech House" and "Best New Tech House" playlists, as well as Toolroom Records "Poolside" playlist on Spotify. With an ever expanding catalogue, and an affinity for high energy sets, Sam is poised to turn some heads in the years to come.
Knossos, aka Joey Avila, is quickly establishing himself as one of most promising and talented names in the LA scene. Having been influenced by electronic music since the age of 10, his years of passion for dance music are now gaining exposure through his creative play style. Since 2010 he's leaped into the world of production, putting out tracks across multiple Tech genres which have since gained support and respect from notorious artists worldwide.
In 2018 he produced Hallucinogenic for My Own Beat Records which hit #1 in the Techno Top 100 on Traxsource, and also had a #1 Beatport release on legendary Bryan Coxs' label, Neptuun City. He has also remixed artists from Sony Music, Atlantic, Defected & Spinnin Records which add to his already impressive background. Knossos has also been supported and played by: UMEK, Stefano Noferini, DJ Dan, Judge Jules, Christopher Lawrence and many more!
Co-manager and co-founder of Tech Avenue Records, Gerard Groove is originally from Sri Lanka but has made his roots in Los Angeles, California. With a developed passion for music at a young age, Gerard has a love for all music genres but his top three influences upon embarking in the house music scene were Mark Knight, Carl Cox, and Umek, to name a few.
Gerard Groove’s most recent projects include his monthly residency at Good Vibe Tribe's "Brunch & Beats" Party at Pattern Bar in Downtown Los Angeles, making his debut on the main stage at the World Famous Exchange LA, and being one of the newest resident DJ addition to the Good Vibe Tribe collective.
Co-founder of BeatMatch Academy, Julian Montenegro has experience composing using a wide variety of musical instruments from the age of 8 years old. Julian has appeared on labels House Of Hustle and Bangerz.
He has participated in festivals all over Los Angeles, Phoenix, San Francisco and New York such as; Ocaso, Camp Trip, Bamboo and BPM Festival with support from artists such as Loco Dice, Chus & Ceballos, Sacha Robotti, Mikey Lion and Claptone. Julian has also been featured in Traffic Magazine for his different contributions connecting music and fashion.
Victor Romero is a Spanish DJ and producer of Tech-House and Techno music. He's performed at numerous well known clubs and parties such as Chaman, La Zebra, Aloha, Nomadas, Catwalk Barce- lona, The Lab Clubbing, Old Society, Under The Sun, La Wa- ter’s House, Moonback Club, and many more.
He was an active participant in the Vicious DJ contest (Vicious Magazine), on Catwalk (BCN). He has been nominated for the Bedroom DJ Ibiza awards with only a short list of peers. His style incorporates Tech-House and Techno with some old-school touches and brilliant percussions. His sets are fresh and filled with connection to whatever audience he's playing for.
Only the third Tech Avenue artist to be San Diego based, Shellz created a name that people are surely recognizing due to his rising talent. He's made this industry home and has been able to come up with a keen skill for producing tracks that are full of high energy. With releases on popular labels such as Tech Avenue, Hood Politics, Blanc, Bottom Feeders and his new EP release with OKNF, the pathway for success is looking bright. Expect many releases from Shellz this upcoming year.
Flo.Von is a German Producer, Remixer & DJ. Over 1 decade ago he started to develop his audio engineering skills in producing HipHop beats. As time goes by Flo is now a cornerstone of his local electronic music scene and also got some international attention with his releases on dance music labels like Audiophile XXL, House of Hustle, Medium Rare Records, Strangelove Recordings and many more. Flo.Von is a guarantor for bass heavy club music with a special type of groove.
Shaun Cruda is a Los Angeles native raised in many cities across the county. At an early age, he was introduced to an eclectic variety of music including genres like Hip Hop, Jazz, and Disco. With those influences, Shaun began to perform with his friends, playing punk rock gigs throughout the Los Angeles area as a guitar player and drummer. Before his inception into music production, Shaun toured the US as a Front of House Audio Engineer. Blending and creating an audible show for the crowd inspired him. After years of rigorous touring,
Shaun received an unexpected call from his family that would change his life forever. Abruptly, he renounced to his duties as an engineer and boarded the first flight to Los Angeles. That Summer was when Shaun would really develop his love for Drum programing and sequencing. Shaun Cruda has become a respected individual amongst his peers as a performer, he bridges the gap between DJ and Producer by bringing his studio experience to the DJ Booth.
To learn more about select artists, please feel free to get in touch.